Stradivarius presents Unlocking Spring
Stradivarius presents Unlocking Spring
The brand’s SS24 campaign is made up of outfits that materialise the season’s trends
Unlocking Spring, the brand’s SS24 campaign, unlocks the essence of spring with garments that balance a timeless and fresh aesthetic, with looks that cry out to be worn with confidence and a vibrant colour palette.
The setting for this campaign is the summer house, the place to escape to, where memories of summers past and stories that remain year after year accumulate. This house begins to prepare for the season to come. The pool, still empty, anticipates endless afternoons in the sun, while the garden impatiently awaits the arrival of the first visitors who will bring with them eternal conversations. The curtains of this house barely let in the first rays of light, indicating the imminent arrival of the good weather.
The protagonist of the campaign reflects the same emotion that permeates the air of the house. In each look she wears garments with history, very special garments that season after season have become classics. But she also combines them with new drops that update her wardrobe to set trends.
Denim is present in Bermuda shorts, wide-cut jeans and jackets; volume is the hallmark of skirts and tops, while oversized striped shirts are combined with waistcoats, making layering a seasonal staple. Accessories add a touch of colour and elevate a selection of garments that offers endless possibilities to celebrate the arrival of this long-awaited season.
The campaign was shot by fashion photographer Misha Taylor.
